Technology and real estate become bedfellows when Google headlines the REIQ RealTech 2018 conference, October 10 at the Brisbane Convention & Exhibition Centre.
The REIQ has packed the program to the brim with tech experts from a range of fields who will all give practical, relevant advice on incorporating technology into your business to stay ahead of your competitors.
REIQ CEO Antonia Mercorella said the conference was designed to introduce real estate professionals to leading-edge technology that is coming to the real estate space.
“This conference sold out last year. Not even standing room in the venue. Our members have spoken clearly – they want to know what technology is important for their business and how they can build it into their daily processes for greater professional success.
“That’s what we want to help them achieve through this conference,” Ms Mercorella said.
“Everybody wants to understand Google better, we need to de-mystify the search engine giant so that we can use the tools better. So we’ve got Google speaking at RealTech,” she said.
Google head of strategic accounts Everett H. Shiina and cloud account manager Fiona Malone will talk about Google innovation and what it means for the real estate industry. This session is perfect for anyone who uses the internet and has a website.
Sarah Moran, Girl Geek Academy
Sarah Moran is proudly a geek and co-founded the Girl Geek Academy, designed to encourage more girls and women into the tech professions.
Last week Sarah won The Australian Women’s Weekly Entrepreneur & Business Award at their sixth annual Women of the Future awards. Last month she was named in The Courier-Mail’s Queensland Business Monthly Top 20 Under 40 list, profiling her as one of the most inspiring and innovative young entrepreneurs and business leaders in the state.
“Sarah will MC our day and will also deliver a presentation that talks about how important it is we embrace technology and she’ll share insights into how this can help real estate professionals – she’s going to be amazing,” Ms Mercorella said.
Danielle Lewis, Scrunch.com
The area of influencer marketing is one of those dark arts we recognise when we see a Kardashian Instagram post, but beyond that, it can be hard to spot and even more challenging to understand how it relates to our business.
Danielle Lewis, CEO and founder of Scrunch.com, is expert at matching brands with social media influencers, those leading lights with tens of thousands – even millions – of followers who seem to rush out and buy every product that our influencer breathes on.
“Being an influencer is not the sole preserve of the Kardashians. Many people can achieve influencer status and if you’re looking for a strategy with your social media, this will be a helpful session for you,” Ms Mercorella said.
Learn how to spot the fake followers, and what good ROI looks like in the social media space. This session is a must for any real estate professional who uses social media.
Nigel Dalton, Chief Inventor, Realestate.com.au
Is there anyone with a cooler job title than Nigel Dalton’s “Chief Inventor” title?
The self-confessed geek will share which technology is making inroads with customers, what listings are performing better on the portal and what innovations you should adopt today – and those you can leave for another day.
Almost every real estate professional must use realestate.com.au at some point in their professional career and Nigel will share top tips and tricks to make those listings perform better. Don’t miss this session!
Michael Rosemann, QUT
It doesn’t just feel as though the world is moving faster. It is. The digital economy means decisions are made faster and our thinking has changed. What does this mean for human beings? How can we create a message to cut through the clutter and reach our target audience?
Dr Michael Rosemann is an expert in the human mind and digital intelligence. He will introduce the notion of a digital mind as a way to establish contemporary thinking patterns beyond often-hyped and fast-changing technological developments.
Looking for ways to reach your audience in a seemingly saturated digital communications space? You can’t afford to miss this session from a world-leading expert!
Ian Hendey, Chief Practitioner Services Officer, PEXA
PEXA is the world’s only digital property exchange platform and puts Australians at the forefront of the digital property economy. Learn more about how real-time lodgment, registration and settlement is achieved (meaning you get your commission faster!) with PEXA at this dynamic session.
“The RealTech 2018 conference is not limited to our speaker line-up. We’ve also got a range of exhibitors showcasing the latest tech trends, such as AR and VR, to name just two. Come along and see what’s happening now in real estate and find out how you can get the jump on your competitors with this not-to-be missed opportunity,” Ms Mercorella said.
Tickets to RealTech 2018 are on sale now at REIQ.com/RealTech. (Reminder, tickets sold out last year, so get in quick!).